Seniors Housing MBA philosophy explained

LONDON: Think of it as the rise of the MBA of the real world.

Courses that once progressed methodically through units and ploughed through case studies looking for insights are no longer as attractive to time-starved MBA students as those that offer immersive learning in real organisations.

Whether it is a short-term embedded position with a company or a longer, international residency, real-world projects are challenging the traditional Harvard-style case studies as the preferred style of learning.

“We think the old idea that this month you are studying finance, next month you are doing ‘people’, then you are doing strategy is a false distinction,” says Esmonde Crawley, the student mentor of the Seniors Housing/Care Trends MBA.

Abandoning the traditional classroom model, the Seniors Housing/Care Trends MBA moves around the world via five residentials in the UK, Europe, the Americas, Asia and Australasia, intersecting with lecturers drawn from the most outstanding exemplars of over 50s housing and care and undertaking study on dozens of sites.

“The participants are tackling dilemmas and challenges holistically rather than in an itemised way,” said Mr Crawley.

“The MBA will create the capacity to make building and care decisions in the 21st century for the boomer and junior veteran markets, which want vastly different outcomes to those being currently provided,” added Mr Crawley.

“It will also create a super-group of worldwide networked graduates who will become the leaders in the seniors housing sector for the next 50 years,” said Mr Crawley.

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